Aware Privacy Notice

We are 29k, a non-profit organisation, funded by private and public donors. There are no fees and no ads in our app, and we do not sell user data to any 3rd parties. We are based in Stockholm Sweden, and you can reach us at privacy@29k.org.


The Aware app helps you grow and make the most out of life. It includes courses, exercises and sharing groups, all based on the latest psychology research. We use your data for the following purposes:

  • To give you the basic service of the app
  • The app needs to process your data, such as which exercises you have done and which you still haven’t, which sessions you are attending etc., in order to work. Without storing this data, we wouldn’t be able to provide you with meaningful app experience. We also store additional data if you want us to, such as your profile picture, your personal notes and similar, that you are in complete control of. Personal and sensitive data about you and your progress never leaves your device if you don’t actively share it with others.

  • To contribute back to the science and research
  • We get free resources from the scientific community, and contribute back to the science and research by providing anonymised data from our aggregate datasets. We don’t transfer any identifiable information to 3rd parties, and we never share data for profit.

  • To improve the app and troubleshoot technical issues
  • We create an anonymised twin account for collecting usage/analytic data from the app. This separate set of usage data is something we cannot link to you or any other user of the app, but it does provide us information and statistics on how the app is operating.

Your Consent

Some of the data that the Aware app stores about you is considered as personal (e.g. your email or name), and some as sensitive data (e.g. that you are using the app and which sessions you have taken). Because of this, processing of data in the app is considered health data and as such, your consent to the processing is required. Unfortunately, we cannot provide the service without processing this data. You can withdraw your consent for us to store and process your data at any time, by deleting your account.

Categories of Data

Service data - optional and stored only if you choose to provide it

  • Email
  • Password
  • Name
  • Avatar (picture)
  • Gender
  • Communication data (chat, video, open text/image/video sharings)
  • Self-test and journaling data (self-assessments and free-text self-reflections)
  • Feedback (app / exercise ratings and free-text comments)
  • Error reporting (app version, phone model, OS and OS version)

Usage data that is anonymised and aggregated

  • Phone data (country, city, language setting, timezone, phone model, OS, version and app version)
  • Sessions data (statistical data regarding sessions participation and completion)
  • Push notifications (do we have permission to send them to you or not)

How Long We Store Your Data

  • If you delete your account, we’ll anonymise your data and delete it.
  • If you don’t use your account, we’ll anonymise and delete your personal data after one year of inactivity.
  • Otherwise, we’ll continue to process your data as long as you use the app.

Our Service Providers (processors)

Data stored
Category of data
Privacy Policy
Video streaming platform
Google Cloud Platform
Cloud infrastructure
Account information, Usage of the app
Yes, if no account is created
Application error reporting
Application error report
User behaviour analytics
Usage of the app

International Transfers

We use service providers based in the USA (see processors above). As an appropriate safeguard for international transfers, we have for each of the processors, entered into Standard Contractual Clauses that have been approved by the EU Commission. As an additional safeguards to those Standard Contractual Clauses we minimise the amount of data we process , anonymise as much of it as we can and where possible, we make sure your data stay on your device.

Your Rights

In the European Union your data and your privacy are fundamental human rights. These rights include:

Right of access: You can always ask us for a copy of your data.

Right to erasure: Just delete your account in your profile and we’ll delete your data.

Right to rectification: If your data is inaccurate, you can ask us to correct or amend your data.

Right to restrict processing: If you believe we’re processing your data in ways that are unlawful or that you don't agree with, you can ask us to stop processing that data until we finish an investigation.

Right to data portability: You can ask for your data in .json format that you can save or send to anyone.

Right to withdraw consent: You can withdraw your consent at any time . You can withdraw your consent by deleting your account.

Right to object: You have the right to object to how we process your data.

Right to complain to a regulator: You have the right to submit a formal complaint about how we process your data. Find the contact details of your national data protection regulator here.

Read more about your digital rights on the European Commission’s website

Privacy Pledge

Do we track your device location?
Do we track your device location while you aren't using the app?
Do we use cookies?
Do we track your browsing activities on other sites?
Do we listen to you using your device microphone?
Do we record and store video and audio of you?
Do we sell your personal information?
Do we sell any anonymised information?
Do we share your data with third parties?
Are you required to register with personal information?
Do we track your usage of the app?
Do we anonymise your data when you delete your account?
Do we anonymise your data after one year of inactivity?
Can you retrieve a copy of all your data from us?
Do we share anonymised data for research purposes?

Questions or Comments?

To ask questions or comment on this information contact us at: privacy@29k.org

Last updated September 18th 2023